Mugg & Bean is calling on every South African to support its Muffins for Kids with Cancer initiative. From 3 September to 3 October, the company will donate  R5 for each giant muffin purchased by customers to Cupcakes of Hope, a non-profit organisation that aims to raise awareness and funds for families in need of medical assistance.

 “It is not enough that we raise funds to help the children who have already been diagnosed, need to look at the issue holistically to ensure that childhood cancer is detected early so that children can receive the necessary treatment,” says Mugg & Bean Brand Manager Thulani Mahlangu. 

Mugg & Bean is calling on all parents and guardians to be vigilant and look out for the signs of cancer in children, especially the five most prevalent types, Leukaemia, Brain tumours, Neuroblastoma, Wilms tumour (affects the kidneys) and Lymphoma.

Cupcakes of Hope assists, on average, 60 cancer warriors each month by paying towards their medical treatments or the other day-to-day expenses like food, clothing and transport for hospital visits. All of the warriors go through a stringent registration process which includes the submission of the doctor’s letter specifying their diagnosis before receiving assistance.

“South Africans can contribute to help reduce the Childhood Cancer stats. We would like to encourage everyone to support the initiative by buying muffins at Mugg & Bean over the month of September to help children with cancer. This small but incredibly kind act will go a long way to ensure that many children get to see their 18th birthday,” adds Sandy.

Mugg & Bean customers can also donate towards the initiative on the Mugg & Bean Generosity App, which can be downloaded on the Apple App Store and Google Play store.

For more info visit Mugg & Bean website